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RIND Launches at Erewhon with Award-Winning Aged Vegan Cheese

RIND’s French-style, cave-aged aged mini-wheels to be available at prestigious California grocer Erewhon




(Brooklyn, NY, May 24, 2024) - RIND by Dina & Joshua announces the launch of their French-style, aged vegan cheese at Erewhon. Two varieties of RIND 6.5-oz. mini-wheels, Classic Cambleu and Paprika, will be available at Erewhon’s 10 locations in California beginning in late May 2024.


RIND co-founder Dina DiCenso comments, “In 2019 we were approached by the California-based store that wanted to carry our cheese, but we were too small at the time to take them on as a vendor. Fast forward to 2024 and we’ve grown so much that the time has come! We’re excited to finally announce our launch at Erewhon.”


“We look forward to Erewhon customers having the chance to experience how good plant-based cheeses can be,” adds RIND co-founder Joshua Katcher. “We’re particularly proud of our aged cheese, and we're honored to be included in the impressive array of high-quality products offered at Erewhon.”


About the products

RIND's Classic Cambleu cheese is a pairing of bleu and camembert that features a bloomy, edible white camembert and intense bleu mold rind encasing a smooth, buttery body. Bleu (sometimes appearing green or black) veins may appear, creating piquancy in this sharp, rich and umami soft-ripened cheese.


Smoky and earthy, RIND's Paprika aged mini-wheel includes a layer of earthy-red paprika that is smoked and dried over oak fire, adding rich, smoky, sweet and cool intensity to a Cambleu cheese base.


Crafted from a cashew and tofu base, RIND's cave-aged vegan cheeses are gluten-free, cholesterol-free, and certified Kosher Pareve.


About RIND by Dina & Joshua

Founded in 2017 by Dina DiCenso and Joshua Katcher, RIND by Dina & Joshua is a WBENC-certified and LGBTQ-owned, multi sofi™ award-winning brand that has quickly raised the bar on plant-based cheese with soft-ripened, French-style cheese. RIND's state-of-the-art cheese cave in the historic Brooklyn Army Terminal is the first authentic vegan cheese cave in North America and NYC’s only dedicated vegan cheese cave.


The first plant-based cheese brand to be featured in Whole Foods Markets’ (NYC) artisanal dairy cheese cases, RIND is also carried by Harry & David and is available in more than 60 stores and restaurants throughout North America. RIND's Bleu cheese was named Best Blue-Cheese Style Vegan Cheese by Cook’s Illustrated, and the brand has been featured in VegNews and The Boston Globe, as well as Cultured Magazine and Thrillist.


In addition to cave-aged vegan cheeses, RIND produces vegan cheese spreads and introduced the world’s first carrot-based cheese slices in 2022, winning a sofi™ Best New Product award. In 2023, RIND expanded its veggie cheese line under the Veggie Underground banner and introduced new parsnip and red bell pepper varieties to complement the carrot cheese. Made with real vegetables, Veggie Underground is the first and only plant-based cheese on the market to feature real veggie purée as one of the primary ingredients.


For a list of retailers and restaurants currently carrying RIND and Veggie Underground products, visit rind.nyc and veggieunderground.com.


About EREWHON

Erewhon is an independent, family-owned Certified Organic Retailer and Certified B Corp with 10 store locations throughout Southern California. Since 1968, Erewhon has been committed to providing organic foods and products to the communities they serve. Included in this commitment is keeping abreast of market innovations, supporting local farmers and brands, and protecting the environment. Recognized for its uncompromising quality standards and customer service, Erewhon provides an experience unlike any other for its loyal and passionate shoppers. For more information, visit erewhon.com.

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